Optimization of ads allocation in sponsored search.
Alexey Ya. ChervonenkisAnna N. SorokinaValery A. TopinskyPublished in: WWW (Companion Volume) (2013)
Keyphrases
- sponsored search
- click prediction
- online advertising
- search engine
- budget constraints
- click through rate
- computational advertising
- sponsored search auctions
- user experience
- user behavior
- search advertising
- web search
- display advertising
- contextual advertising
- click models
- data mining
- search behavior
- additional features
- user clicks
- resource allocation
- co occurrence
- digital libraries