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Audience characteristics and the price of advertising in a circulation industry: evidence from US magazines.
Craig A. Depken II
Published in:
Inf. Econ. Policy (2004)
Keyphrases
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case study
advertising campaigns
databases
real world
empirical evidence
online advertising
data sets
world wide
data mining researchers
database
neural network
key features
financial services
dempster shafer theory
mobile advertising