Social media utilization in business-to-business relationships of technology industry firms.
Jari Juhani JussilaHannu KärkkäinenHeli Aramo-ImmonenPublished in: Comput. Hum. Behav. (2014)
Keyphrases
- business environment
- financial services
- internet enabled
- technological innovation
- social media
- competitive advantage
- business activities
- information systems
- enterprise systems
- manufacturing companies
- business processes
- competitive environment
- high tech
- strategic advantage
- decision making
- business innovation
- electronic commerce
- business world
- crisis management
- business opportunities
- information technology
- business applications
- business management
- success stories
- data mining
- case study
- relationship management
- financial information
- online marketing
- social networks
- business intelligence
- business process
- small businesses
- data mining projects
- return on investment
- rfid technology
- business models
- big data
- internet and the world wide web
- information and communications technologies
- senior management
- knowledge management
- electronic data interchange
- economic impact
- tourism industry
- management information systems
- construction industry
- business managers
- competitive intelligence