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Gift or threat? An examination of voice of the customer: The case of MyStarbucksIdea.com.

Hanjun LeeJinYoung HanYongmoo Suh
Published in: Electron. Commer. Res. Appl. (2014)
Keyphrases
  • databases
  • electronic commerce
  • neural network
  • decision making
  • case study
  • multiscale
  • video sequences
  • special case