The Effects of Virtual Product Experience on Changing Consumers' First Impression Bias.
Her-Sen DoongHui-Chih WangJian-Guo FongPublished in: ENTER (2009)
Keyphrases
- product information
- consumer behavior
- internet usage
- virtual environment
- internet shopping
- virtual reality
- virtual world
- shopping mall
- augmented reality
- online shopping
- cognitive style
- competitive environment
- learning algorithm
- life cycle
- product quality
- product line
- immersive environments
- comparison shopping
- online product reviews
- data sets