Personalized Advertising in E-Commerce: Using Clickstream Data to Target High-Value Customers.

Virgilijus Sakalauskas Dalia Kriksciuniene

Published in: Algorithms (2024)

Keyphrases

clickstream data
product recommendation
consumer behavior
online stores
user centric
customer preferences
website
product information
context aware
customer relationship management
marketing campaigns
metadata
user interface
context awareness