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Personalized Advertising in E-Commerce: Using Clickstream Data to Target High-Value Customers.
Virgilijus Sakalauskas
Dalia Kriksciuniene
Published in:
Algorithms (2024)
Keyphrases
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clickstream data
product recommendation
consumer behavior
online stores
user centric
customer preferences
website
product information
context aware
customer relationship management
marketing campaigns
metadata
user interface
context awareness