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Mobile Advertising: An Empirical Study of Advertising Response and Search Behavior.
Khim-Yong Goh
Hunhong Chu
Winnie Soh
Published in:
ICIS (2009)
Keyphrases
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mobile advertising
search behavior
internet advertising
search tasks
search engine
web search
search strategies
information seeking
user behavior
query logs
email
search result
human behavior
visual search
query suggestion
search sessions
online advertising
search logs
sponsored search
test collection