Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users.
Elmira DjafarovaChloe RushworthPublished in: Comput. Hum. Behav. (2017)
Keyphrases
- user profiles
- rapid growth
- user interface
- real time
- online video
- end users
- collaborative filtering
- online learning
- information sources
- internet users
- social networking sites
- bulletin board
- user satisfaction
- social networking services
- online communities
- photo sharing
- virtual communities
- online services
- recommender systems
- internet search
- social network sites
- personal preferences
- social awareness
- young adults
- user centric
- information seeking
- daily life
- user model
- web content
- user interaction