Assessing the Business Value of IT Investments: Combining the Market and Organizational Perspective.
Fouad NagmDubravka Cecez-KecmanovicPublished in: ICIS (2009)
Keyphrases
- information technology
- decision making
- competitive advantage
- business environment
- information systems
- organizational culture
- organizational learning
- technological innovation
- environmental factors
- market share
- strategic management
- case study
- systems development
- data sets
- process oriented
- social responsibility
- investments in information technology
- business intelligence
- resource based view
- investment decisions
- combining multiple
- empirical evidence