Feedback Control of In-Target Rate for Probabilistic Frequency Cap in Online Advertising.
Qian SangRavi KantNiklas KarlssonPublished in: ACC (2022)
Keyphrases
- feedback control
- online advertising
- closed loop
- open loop
- adaptive control
- user behavior
- optimal control
- display advertising
- user experience
- behavioral targeting
- advertising campaigns
- networked control systems
- feedback controller
- contextual advertising
- inverted pendulum
- autonomous control
- linear time invariant
- data mining
- long tail
- control method
- least squares
- control system
- real time
- long time delay