Wrapped input selection using multilayer perceptrons for repeat-purchase modeling in direct marketing.
Stijn ViaeneBart BaesensDirk Van den PoelGuido DedeneJan VanthienenPublished in: Intell. Syst. Account. Finance Manag. (2001)
Keyphrases
- multilayer perceptron
- direct marketing
- marketing strategies
- neural network
- back propagation
- data mining
- artificial neural networks
- neural network model
- data mining applications
- customer satisfaction
- database marketing
- electronic commerce
- databases
- database technology
- data analysis
- knowledge base
- feedforward neural networks
- feature selection
- machine learning
- neuro fuzzy models