Running and Chasing - The Competition between Paid Search Marketing and Search Engine Optimization.
Kai LiMei LinZhangxi LinBo XingPublished in: HICSS (2014)
Keyphrases
- search engine optimization
- paid search
- internet marketing
- search engine marketing
- marketing strategies
- online marketing
- search marketing
- advertising campaigns
- search engine
- marketing campaigns
- internet search engines
- website
- search advertising
- direct marketing
- business owners
- world class
- data mining
- online advertising
- return on investment
- cutting edge
- user interface
- decision making