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Applying Niche Theory to Measure Uses and Gratifications of Social Media in Malaysia.

Ha Jin HwangHaeng Kon KimMonowar MahmoodNorazryana Mat Dawi
Published in: Int. J. Softw. Innov. (2022)
Keyphrases
  • knowledge base
  • social media
  • information theory
  • real time
  • social networks
  • similarity measure
  • database systems
  • multiscale
  • evaluation measures
  • user generated content