Identifying associations between mobile social media users' perceived values, attitude, satisfaction, and eWOM engagement: The moderating role of affective factors.
Hua PangPublished in: Telematics Informatics (2021)
Keyphrases
- continuance intention
- user satisfaction
- social media
- perceived usefulness
- user engagement
- online gaming
- learning experience
- user generated content
- technology acceptance
- online consumer
- theory of planned behavior
- information systems
- factors that affect
- mobile applications
- structural equation modeling
- attitudes toward
- service quality
- factors affecting
- social networks
- social media data
- smart phones
- social media platforms
- social networking sites
- mobile learning
- social media sites
- end users
- technology adoption
- mobile devices
- mobile services
- online communities
- social networking
- social interaction
- statistically significant
- website
- technology acceptance model
- collaborative filtering
- e learning
- subjective norm