The Social Dimension of Mobile Commerce - Engaging Customers Through Group Purchase.

Wee-Kek Tan Hock-Hai Teo Chuan-Hoo Tan Yang Yang

Published in: HCI (21) (2016)

Keyphrases

mobile commerce
electronic commerce
online shopping
customer satisfaction
mobile devices
marketing strategies
mobile services
online stores
online retailers
potential customers
mobile users
security requirements
social media
information systems
service providers
social networking