A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing.
Shaohui MaLu HouWensong YaoBaozhen LeePublished in: Eur. J. Oper. Res. (2016)
Keyphrases
- hidden markov models
- direct marketing
- marketing strategies
- data mining
- data mining applications
- viterbi algorithm
- speech recognition
- database marketing
- conditional random fields
- markov model
- dynamical systems
- markov models
- real world
- hidden state
- data mining methods
- anomaly detection
- markov chain
- multi stream
- hidden states
- relational databases
- handwritten word recognition
- hierarchical hidden markov model
- continuous hidden markov models