Business Aspects of Advertising and Discovery Concepts in Ambient Networks.
Lester T. W. HoJan MarkendahlMiguel BergPublished in: PIMRC (2006)
Keyphrases
- social network analysis and mining
- data mining
- network analysis
- information systems
- social networks
- relevant concepts
- business processes
- business process
- business models
- decision making
- electronic commerce
- internet advertising
- community discovery
- case study
- heterogeneous networks
- related topics
- consumer behavior
- search engine
- electronic data interchange
- marketing campaigns
- intelligent environments
- business rules
- pattern discovery
- knowledge management