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Explaining the success of social media with gratification niches: Motivations behind daytime, nighttime, and active use of TikTok in China.
Sebastian Scherr
Kexin Wang
Published in:
Comput. Hum. Behav. (2021)
Keyphrases
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social media
consumer products
high frequency
hong kong
social networks
big data
particle swarm optimizer
social media data
multiresolution
social interaction
user satisfaction
user generated content
crisis management
success factors
real world events