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Influence maximization frameworks, performance, challenges and directions on social network: A theoretical study.
Shashank Sheshar Singh
Divya Srivastva
Madhushi Verma
Jagendra Singh
Published in:
J. King Saud Univ. Comput. Inf. Sci. (2022)
Keyphrases
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social networks
influence maximization
information retrieval
greedy algorithm
viral marketing