Aggregate effects of advertising decisions: A complex systems look at search engine advertising via an experimental study.
Yanwu YangXin LiDaniel ZengBernard J. JansenPublished in: Internet Res. (2018)
Keyphrases
- complex systems
- search engine
- dynamic systems
- sponsored search
- online advertising
- sponsored search auctions
- search advertising
- internet advertising
- complex adaptive systems
- web search engines
- manufacturing systems
- mathematical models
- discrete event systems
- steady state simulation
- technical systems
- computational systems
- decision making
- physical systems
- biological systems
- multi agent systems
- user behavior
- decision makers
- web pages
- learning algorithm