Using Big Data Analysis to Retain Customers for Telecom Industry.
Yuanhu GuAlvin R. MalicdemJosephine S. Dela CruzThelma Domingo PalaoagPublished in: ICCAI (2019)
Keyphrases
- data analysis
- big data
- marketing strategies
- customer relationship management
- financial services
- business opportunities
- market segments
- market share
- data mining
- software vendors
- customer satisfaction
- service providers
- data collection
- data processing
- target audience
- world wide
- neural network
- point of sale
- life sciences
- biological data
- data mining applications
- rough set theory
- case study
- business models
- pattern discovery
- cluster analysis
- predictive analytics
- potential customers
- high dimensional data
- data warehouse
- data sets