An assessment of forerunners for customer loyalty in the selected financial sector by SEM approach toward their effect on business.
Subhankar DasAnand NayyarInderpal SinghPublished in: Data Technol. Appl. (2019)
Keyphrases
- customer loyalty
- service quality
- customer satisfaction
- decision making
- business decisions
- data mining
- potential customers
- marketing strategies
- financial information
- business intelligence
- financial data
- financial services
- information systems
- business processes
- credit risk
- business process
- business applications
- customer relationship management
- knowledge management
- user interface
- ultimate goal
- risk management
- data mining methods
- electronic commerce
- decision support system
- website