Examining social influence factors affecting consumer continuous usage intention for mobile social networking applications.
Edward Shih-Tse WangNicole Pei-Yu ChouPublished in: Int. J. Mob. Commun. (2016)
Keyphrases
- factors affecting
- social networking
- social influence
- technology acceptance
- social networks
- perceived usefulness
- factors influencing
- mobile communication
- online communities
- behavioral intention
- user acceptance
- social influences
- social interaction
- social media
- online social networks
- technology adoption
- user behavior
- content sharing
- personal information
- key factors
- social networking sites
- social relations
- data collection
- subjective norm
- network structure
- social relationships
- mobile devices
- social bookmarking
- collective intelligence
- social activities
- mobile applications
- user preferences
- network effects
- social network analysis
- information systems
- m learning
- structural equation modeling
- mobile phone
- influence propagation
- mobile learning
- mobile users
- data mining
- computer self efficacy
- mobile technologies