Oh, What a Cognitive Relief! A NeuroIS Study on Visual Designs of Digital Signages.

Anika Nissen Gabriele Obermeier Nadine R. Gier Andreas Auinger

Published in: ICIS (2021)

Keyphrases

theoretical framework
statistical analysis
recent advances
cognitive neuroscience
decision making
low level
information processing
visual information
data sets
data mining
computer science
data warehouse
design principles
visual perception