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Gamification Design for Increasing Customer Purchase Intention in a Mobile Marketing Campaign App.
Don Ming-Hui Wen
Dick Jen-Wei Chang
Ying-Tzu Lin
Che-Wei Liang
Shin-Yi Yang
Published in:
HCI (18) (2014)
Keyphrases
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user experience
electronic commerce
mobile applications
marketing campaigns
decision making
web services
case study
design process
information retrieval
user interface
user interaction
marketing strategies