Trust Transfer from Social Networking Sites (SNSs) to Fan Page Content in SNS: Examining its Effect on Intention to Visit Fan Page.
Soo Il ShinDianne J. HallTeresa LangPublished in: AMCIS (2017)
Keyphrases
- social networking sites
- page content
- social networking
- web browsing
- instant messaging
- search engine
- web pages
- spam detection
- social networks
- online social networks
- social media
- perceived risk
- young adults
- content features
- anchor text
- user generated content
- website
- online social
- user behavior
- social network services
- page contents