Predicting the product purchase patterns of corporate customers.
Bhavani RaskuttiAlan HerschtalPublished in: KDD (2005)
Keyphrases
- product information
- potential customers
- online stores
- purchase decision
- online retailers
- marketing strategies
- consumer behavior
- internet shopping
- product recommendation
- case study
- customer satisfaction
- life cycle
- knowledge management
- customer requirements
- customer demand
- online shopping
- service providers
- electronic commerce
- data mining techniques
- market share
- customer support
- information systems
- customer preferences
- customer relationship management
- sequential patterns