The moderating effects of gender on e-commerce systems adoption factors: An empirical investigation.
Yujong HwangPublished in: Comput. Hum. Behav. (2010)
Keyphrases
- genetic algorithm
- technology adoption
- success factors
- perceived usefulness
- external factors
- information systems
- factors affecting
- factors that influence
- key factors
- interaction effects
- factors that affect
- factors influencing
- electronic commerce
- information technology
- database
- computer self efficacy
- environmental factors
- e government
- real time