Optimizing reserve prices for publishers in online ad auctions.

Jason Rhuggenaath Alp Akcay Yingqian Zhang Uzay Kaymak

Published in: CIFEr (2019)

Keyphrases

group buying
bidding strategies
contextual advertising
online learning
special case
auction mechanisms
multi attribute
display advertising
online markets
real time
budget constraints
advertising campaigns
social networks
decision making
linked data
search costs