Optimal Bidding Strategies for Online Ad Auctions with Overlapping Targeting Criteria.
Erik TillbergPeter MarbachRavi MazumdarPublished in: Proc. ACM Meas. Anal. Comput. Syst. (2020)
Keyphrases
- bidding strategies
- budget constraints
- display advertising
- advertising campaigns
- market clearing
- multi unit
- online auctions
- resource allocation
- test bed
- combinatorial auctions
- sponsored search
- electricity markets
- sealed bid auctions
- winner determination
- auction mechanisms
- expected utility
- sponsored search auctions
- dynamic programming
- worst case
- group buying
- double auction
- contextual advertising
- market conditions
- online advertising
- multiple criteria
- optimal strategy
- computational complexity
- continuous double auctions