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Should firms pay for online brand communities: Using lead user theory in analyzing two contrasting cases.
Yuanxiang John Li
Elizabeth Hoffman
Dan Zhu
Published in:
Decis. Support Syst. (2022)
Keyphrases
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online services
user interface
user interaction
online communities
user defined
social networks
real time
internet users
relevance feedback
social communities
online social
user feedback
user experience
theoretical framework
user preferences
online learning
collaborative filtering
recommender systems
website