Buying Through Social Platforms: Perceived Risks and Trust.
Francisco José Martínez-LópezYangchun LiChangyuan FengDavid López-LópezPublished in: J. Organ. End User Comput. (2021)
Keyphrases
- social capital
- virtual communities
- social interaction
- trust model
- social network sites
- social networks
- trust aware
- internet shopping
- risk management
- social presence
- social psychology
- social connections
- trust relationships
- perceived risk
- social awareness
- media technology
- trust evaluation
- behavioral intention
- social media
- online social
- personality traits
- positive effects
- structural equation modeling
- trust management
- perceived usefulness
- social learning
- risk analysis
- social relationships
- user satisfaction
- knowledge sharing