Customer Engagement in Online Communities: A New Conceptual Framework Integrating Motives, Incentives and Motivation.
Esther FederspielDorothea SchaffnerSeraina MohrPublished in: Bled eConference (2014)
Keyphrases
- conceptual framework
- online communities
- social networks
- content analysis
- theoretical framework
- social media
- virtual communities
- instructional strategies
- electronic commerce
- social networking
- sharing platform
- conceptual model
- social influence
- community members
- learning environment
- online social networks
- online learning communities
- agent negotiation
- text mining
- natural language processing
- domain knowledge
- marketing strategies
- online social