The competitive assessment laboratory: introducing engineering design via consumer product benchmarking.
Anthony J. MarcheseRavi Prakash RamachandranRobert P. HeskethJohn L. SchmalzelHeidi L. NewellPublished in: IEEE Trans. Educ. (2003)
Keyphrases
- engineering design
- competitive market
- product development
- consumer behavior
- conceptual design
- engineering education
- artificial intelligence
- design process
- design processes
- automated design
- virtual laboratory
- product design
- life cycle
- product information
- engineering problems
- online stores
- computer science and artificial intelligence
- electronic commerce
- information goods
- virtual laboratories
- design theory
- product quality
- case study
- data sets
- development process
- purchase decision