Web Assurance Seals: How and Why They Influence Consumers' Decisions.
Marcus D. OdomAnand KumarLaura SaundersPublished in: J. Inf. Syst. (2002)
Keyphrases
- decision making
- web applications
- website
- web mining
- web pages
- web scale
- decision makers
- semantic web
- web documents
- information overload
- linked data
- cost benefit analysis
- search engine
- internet usage
- web information
- link analysis
- web resources
- information sources
- end users
- web data
- web content
- web technologies
- web communities
- web services
- social networks