A joint optimization of incrementality and revenue to satisfy both advertiser and publisher.

Dmitry Pechyony Rosie Jones Xiaojing Li

Published in: WWW (Companion Volume) (2013)

Keyphrases

joint optimization
sponsored search
display advertising
online advertising
sparse representation
sponsored search advertising
multiple description coding
click through rate
search engine
auction mechanisms
revenue management
information retrieval
web pages
customer service
return on investment