Mining the "Voice of the Customer" for Business Prioritization.
Wei PengTong SunShriram RevankarTao LiPublished in: ACM Trans. Intell. Syst. Technol. (2012)
Keyphrases
- electronic commerce
- data mining
- transactional data
- direct marketing
- customer behavior
- customer relationship management
- social network analysis and mining
- real world
- domain driven
- decision making
- customer service
- text mining
- business transactions
- pattern mining
- customer data
- web mining
- information systems
- business models
- knowledge discovery
- competitive environment
- business rules
- business processes
- business process
- frequent patterns
- data mining applications
- mining algorithm
- consumer behavior
- customer loyalty
- business intelligence
- marketing campaigns
- supply chain management
- data analysis
- marketing strategies
- business applications
- itemsets
- return on investment
- customer segmentation
- frequent itemsets
- customer base
- data mining tools