Online channel structures for green products with reference greenness effect and consumer environmental awareness (CEA).
Hao ZhouYongrui DuanPublished in: Comput. Ind. Eng. (2022)
Keyphrases
- purchase intention
- online retailers
- online stores
- online shopping
- online learning
- shopping behavior
- pricing strategies
- online search
- real time
- consumer behavior
- virtual communities
- multi channel
- online shoppers
- product reviews
- electronic commerce
- product recommendation
- product quality
- negative impact
- perceived risk
- environmental protection
- customer preferences