Real-time Bidding Strategy in Display Advertising: An Empirical Analysis.

Mengjuan Liu Zhengning Hu Zhi Lai Daiwei Zheng Xuyun Nie

Published in: CoRR (2022)

Keyphrases

bidding strategies
display advertising
budget constraints
resource allocation
allocation strategy
online advertising
test bed
cooperative
lower bound
online auctions
expected utility
continuous double auctions