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Real-time Bidding Strategy in Display Advertising: An Empirical Analysis.

Mengjuan LiuZhengning HuZhi LaiDaiwei ZhengXuyun Nie
Published in: CoRR (2022)
Keyphrases
  • bidding strategies
  • display advertising
  • budget constraints
  • resource allocation
  • allocation strategy
  • online advertising
  • test bed
  • cooperative
  • lower bound
  • online auctions
  • expected utility
  • continuous double auctions