DV-Marketing als Herausforderung für den Benutzerservice.
Dietmar BöhmPublished in: HMD Prax. Wirtsch. (1996)
Keyphrases
- website
- data mining
- consumer behavior
- social media
- long term
- database marketing
- marketing strategies
- customer relationship management
- mobile advertising
- decision making
- predictive modeling
- databases
- short and long term
- telecommunications industry
- image analysis
- expert systems
- database systems
- financial services
- information systems
- data sets