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Purchase Behavior of Generation Z for New-Brand Beauty Products: Exploring the Role of Blockchain.

Shreya SangalAchint NigamChitrakshi Bhutani
Published in: J. Electron. Commer. Organ. (2022)
Keyphrases
  • purchase behavior
  • sponsored search advertising
  • case study
  • data sets
  • social influence
  • product quality
  • product information