A Conceptual Review of Social Media Adoption in SMEs.
Hanaa NamankaniClaire MoxhamMatthew TicklePublished in: I3E (2016)
Keyphrases
- social media
- small and medium sized enterprises
- electronic commerce
- social media data
- online consumer
- technological innovation
- conceptual model
- big data
- real world events
- user generated
- social networking
- e government
- knowledge management
- real time
- information and communication technologies
- small and medium enterprises
- knowledge structures
- relevant literature
- social media sites
- user generated content
- search engine