Diffusion and success factors of mobile marketing.
Arno ScharlAstrid DickingerJamie MurphyPublished in: Electron. Commer. Res. Appl. (2005)
Keyphrases
- success factors
- m learning
- mobile learning
- critical success factors
- mobile phone
- mobile applications
- mobile devices
- customer relationship management
- e learning
- learning technologies
- data mining
- learning experience
- context aware
- information quality
- user experience
- learning systems
- distance education
- higher education
- information systems
- software engineering
- web services
- databases