Login / Signup
To Show or Not Show: Using User Profiling to Manage Internet Advertisement Campaigns at Chitika.
Radha V. Mookerjee
Subodha Kumar
Vijay S. Mookerjee
Published in:
Interfaces (2012)
Keyphrases
</>
domain knowledge
user profiling
information overload
web usage mining
user profiles
information filtering
email
recommender systems
information services
data mining
social media
collaborative filtering
user interests
personalized recommendation