Classifying services by attributes important to customers.
Venkat VenkateswaranJohn MaleyeffPublished in: Int. J. Bus. Intell. Data Min. (2011)
Keyphrases
- service providers
- customer service
- web services
- cost efficient
- service oriented
- customer satisfaction
- end users
- customer support
- service composition
- service quality
- content providers
- potential customers
- service delivery
- business opportunities
- service systems
- information services
- customer data
- market segments
- ubiquitous computing
- information goods
- business partners
- online services
- attribute values
- service discovery
- electronic commerce
- marketing campaigns
- service management
- marketing strategies
- service oriented architecture