User acceptance of second life: An extended TAM including hedonic consumption behaviours.

Nauman Saeed Yun Yang Suku Sinnappan

Published in: ECIS (2009)

Keyphrases

user acceptance
technology acceptance model
perceived usefulness
end users
factors affecting
mobile services
virtual world
cognitive style
virtual environment
user satisfaction
technology acceptance
attitudes toward
factors that affect
structural equation modeling
positive effects
learning environment