Host selling in cyberspace: Product personalities and character advertising on popular children's websites.
Erik P. BucySojung Claire KimMiyeong Cecilia ParkPublished in: New Media Soc. (2011)
Keyphrases
- consumer behavior
- website
- marketing strategies
- life cycle
- product design
- internet marketing
- web pages
- young children
- contextual advertising
- online advertising
- pilot study
- computer games
- product quality
- educational games
- handwritten characters
- school children
- social networking websites
- optical character recognition
- sentiment analysis
- online stores
- learning environment
- product descriptions