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Developing and validating a comprehensive model of factors influencing consumer acceptance of SMS advertising: empirical evidence using SEM-PLS.

Mohammad Hamdi Al KhasawnehAhmed Shuhaiber
Published in: Int. J. Bus. Inf. Syst. (2018)
Keyphrases
  • empirical evidence
  • factors influencing
  • mathematical model
  • computational model
  • probabilistic model
  • probability distribution
  • information systems
  • prediction model