Promoting customer value co-creation through social capital in online brand communities: The mediating role of member inspiration.
Yao CaoJialing LinZhimin ZhouPublished in: Comput. Hum. Behav. (2022)
Keyphrases
- social capital
- social support
- knowledge sharing
- website design
- socio cultural
- critical mass
- human capital
- group discussion
- information flow
- online learning
- information and communication technologies
- real world
- inter organizational
- public sector
- anecdotal evidence
- virtual communities
- information sharing
- intrusion detection
- knowledge management
- decision making
- real time
- sound theoretical