The promises of iDTV: Between push marketing and consumer needs.
Wendy Van den BroeckJoke BauwensJo PiersonPublished in: Telematics Informatics (2011)
Keyphrases
- consumer behavior
- purchase behavior
- internet advertising
- online consumer
- data mining
- purchasing behavior
- website
- online shopping
- social media
- customer relationship management
- electronic word of mouth
- marketing strategies
- electronic commerce
- long term
- decision making
- artificial intelligence
- real time
- direct marketing
- database
- search advertising